Best Of Show
The Family Coppola – The Red Stain
The Ask:
Create a memorable, unique program that engages consumers, media, and industry leaders .The focuses of the activation should be to promote the new FFC branded film, “The Red Stain” and to spread awareness about the launch of the new FFC white wine, Pavilion.
Create a memorable, unique program that engages consumers, media, and industry leaders .The focuses of the activation should be to promote the new FFC branded film, “The Red Stain” and to spread awareness about the launch of the new FFC white wine, Pavilion.
Goals:
Increase brand awareness both at and beyond Sundance by generating content & stimulating social media buzz while also teasing the new Coppola Loyalty Club.
Experiential Marketing
Winner: Wine Australia – Far from Ordinary
Finalist: Sequoia Grove Winery – Sequoia Grove Winery Terroir Tasting
Print/Creative Advertising
Winner: A to Z Wineworks – A to Z 2018 Print Campaign, Contextual Ads
Finalist: Hahn Family Wines
What Does Soccer Have to Do with Making Great Wines?
Digital Marketing
Winner: Franzia – Franz for Life
Finalist: O’Neill Vintners – Robert Hall, James Bond
Integrated Campaigns
Winner: Kendall Jackson – White Wine Emoji
Finalist: Jordan Vineyard & Winery
Air Jordan Cabernet Sauvignon Limited Edition Sneakers
