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Honoring Excellence in Wine Marketing

For all the folks who dream up immersive wine experiences . . . who hatch viral social campaigns . . . who style the websites and tell the stories that bring each brand to life, The Vinnies is for you.

The Vinnies are new so we can’t look back and say, “How could they not have given Paul Masson the gold?!” We can only look forward, to the work and the winners yet to be discovered.

Our goal is threefold: to summon a body of marketing innovation that can serve as inspiration for our peers, to recognize the best marketing minds in the business, and to make our moms proud. So c’mon, enter.

Nominations deadline November 14 and all entry submissions must be received by November 26.


The Vinnies offers four categories this year: Print, Digital, Experiential and Integrated. Your work may not fit neatly into any single category but instead might cross over into several of them. We understand. Pick the category you think best represents the work. If, upon reviewing the entries, the judges feel differently, they will re-categorize your work to give it the best chance of winning. Hey, we’re on your side.

If it’s on paper, it counts: print ads, brochures, billboards, even shelf talkers if they’re really, truly, unbelievably awesome.
Anything with pixels: websites, email, social media, apps.
Any moment where you are face-to-face with customers: tasting rooms, pop-up events, trade events, in-home or on-the-road events. Wherever and however you made a connection, share it.
Any mix of disciplines where the work hangs together both visually and strategically. A typical example is an email + social media campaign that drives to a website. Your entry, of course, is anything but typical.
Here's an example of an integrated campaign and what we might like to see for your entry submission. Just sayin'.
Click for full view


Any work released during the 2019 calendar year is eligible. Materials may have been introduced earlier, but if it ran in 2019 it counts.


Vinnie Awards entries are judged by some of the brightest and most experienced leaders in the business. That said, if you want to win, you’ve got to capture their imagination.

Start with a crisp description of the problem you were solving. What was the objective? What challenge did you have to overcome? The context is what defines the degree of difficulty. For example: "Our objective was to drive traffic to our Temecula tasting room on Tuesdays." Or: "The label designers used up all the budget so all we had to launch the brand was an Instagram influencer not named @Kardashian."

Then describe what made your solution effective if not unexpected. If the work yielded results, by all means share them. In any event, be concise. Entries that are long on words and light on substance will leave the jurors thinking the campaign was, too.

Maybe this wasn’t your year. Maybe the girl in the next cube over got all the really good projects. And maybe, just maybe, you’re a big enough person to recognize that. Why not nominate her? Karma, baby.

Click the Nominate button below to let us know about work that you think is the bomb.


The Vinnies Jury is comprised of a team of marketing experts from inside and outside the wine industry-each with decades of experience across brand strategy, advertising, digital, social, consumer and business marketing.